Web Site Promotion – A Checklist For Promoting Your Web Site

With thousands of new websites appearing on the web every day, the noise easily overwhelms those of us trying to get our web sites seen and visited. Web site promotion is getting more and more difficult. It’s important that you leave no stone unturned in optimizing your web site promotion. Here’s a quick checklist for promoting your site:

Use directories. Sign up right away for the Open Directory Project and identify every industrial or market-oriented directory list that’s pertinent to your marketplace.

Exploit the Search Engines. Make sure you’ve structured your site to be search engine friendly. Sign up for PPC services such as Google’s Ad Words or Yahoo!’s Search Marketing for your web site promotion.

Advertise. Do advertise through both online means as well as conventional means. Sponsor regular email broadcasts that drive people to your site and be sure to adapt any print advertising to do the same.

Paper Collateral. Make sure your website is part of all your promotional and commerce collateral. Good website promotion requires you to include your URL is everything – invoices, business cards, stationery, brochures, datasheets, whitepapers… everything.

If you’re not doing something in each of the categories above then you’re giving your web site promotion results short shrift. Establish a concerted effort in each category to ensure you’re optimizing your promotional results.

The bottom line is, you have to get the word out – that your web site is out there – and remember there are millions of web sites online. If you are going to succeed, you must advertise or get traffic somehow – these are some good places to start!

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Quick Site Promotion – 3 Strategies that Effectively Work in Promoting a Site

It is a well known concept that promoting a web site or any online business that has a site is something that is not taken lightly. The need to have focus and concentration in doing the promotional tactics of a site is very much essential. A lot of businesses, as a matter of fact, are spending huge amount of money just so they get the best of promotional strategies. A lot of times, these businessmen can go as far as hiring someone better or an expert in online marketing in order to get the right amount of promotions for their site. So, it should be understood that site promotions is something that is taken seriously and professionally. I have cited below some of the most note worthy methods used to effectively promote a site.

a. Get optimized. Allow for your site to undergo search engine optimization. By means of the optimization, your site gets to be enhanced in terms of content quality and keywords prominence that will most likely be appreciated by the search engines, which will thereby give your site a better ranking and allow for it to be positioned on top of the search engine results page or SERP.

b. Get linked. You can engage into exchanging links with some other reputable websites on the net. This will give you and your affiliated site the equal and balanced opportunity to share similar exposure and visibility from the top choices of well visited sites. It is important, though, to remember that you must link your site only to those that can pull up or maintain the good status of your site in the online community.

c. Get Exposed. Apart from what were mentioned above, you need to get some share of exposure on the net by making your site visibly accessible to potential visitors. You can do this by making yourself available on some of the forum sites and some social networking sites.

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5 Easy Steps to Advance in Site Promotion

When you want to promote your site, you can do it in different ways. To advance in site promotion, you have to take up the advanced ways and techniques and follow them to the result. Certain steps will help in promoting your site in an easy way.

Submit to search engines – You are ready with your site, everything you have done to make it a completely structured site, and then go for the first step. Submit your site to the search engines. Search engine submission is an effective way for site promotion. It will perform better site promotion for your site than most other ways.

Advertise – Advertise about your site. Advertising is another necessary step for website promotion. Advertising has been used for promotion as it can easily get the attention and the interest needed from the prospective customers. You can advertise online for people who uses internet and can advertise offline for the people who do not use internet much.

Publish press releases – Press releases are meant for promotion and publicity. Write good press releases about your site and send them to different agencies and publications for publishing. Press releases can contact a huge traffic at one time and it is good for making people aware of your site.

Send sales letters -Sales letters can also perform the needed promotion for you. Make a good sales letter, and send it to people who may be your prospective customers. Site promotion is easy with sales letters.

Blogging- Blogging is an advanced method and step for site promotion. Blogging can get you extra traffic and promotion. It can make your site popular to its users.

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Four Free Web Site Promotion Tools that Will Bring You Tons of Site Traffic


It continues to amaze me how so many web site owners out there still pay huge bucks to web site promotion companies to do most of the promotional work for their on line business that the web site owners should be doing themselves for free. By applying just a few of the following techniques to their overall web site promotion weekly schedule, any web site owner that is open for business today should be able to attract as many new viewers to his site as he should ever need.


The first thing you need to do involving this excellent free marketing tool is to find a site that is very similar to your own. For example, if you have a site that sells PS3 and X-Box 360 video games, you should search out every video game website that reviews and previews the games that you will be eventually selling. Then you can sign up as a member on the web site’s forum board and invite the video game fans that read that message board to complete a survey in which you will give them a discount on any video game of their choice after completing the five minute questionnaire.

This is a definite win-win equation because the survey taker will get a discount on his next video game purchase, and you have just landed a new customer and viewer to your web site. The posters who will read about this survey taker’s dealings with your company will also pay a visit to your site because they too will want that free discount which will allow you to grown your overall subscription customer base exponentially in the coming months which makes conducting various surveys in your own specific market such a great web site promotion tool.


One of the most powerful web site promotion tools that happens to be free of charge is linking your site up with a much larger one that can bring their customers to your site. You should always be looking for web sites that deal with your exact product or service so you can e-mail the webmaster or web site owner and ask them to link to your site if you can link to their site.

Some web site owners feel that they are already way too popular to give a reciprocal link to yours just because they don’t need the aggravation of going to your site and analyzing your web pages content, so don’t take it too personal when some of them turn you down. But you should be able to find plenty who will, so as soon as possible you should go do a Google search using your keyword description of your site and contact the top thirty web sites on Google’s search pages and start querying the web site owners today so you can harness the power that this great web site promotion technique will bring to your site.


Even if you can’t put two sentences together so you can write and submit articles about your subject matter on your site, you definitely should hire someone who can, otherwise you are missing out on garnering the best targeted web site traffic available on the world wide web today. When you submit an article to a submission service which will then blast your article to hundreds of sites that are hungering for great content, you must include your web site’s URL which will allow your article viewers to visit your web site en masse. Just make sure your articles have great and pertinent content embedded in them to allow this web site promotion tool to work best for you.


A nice and subtle approach using this web site promotion technique is the best one. A good example would be if you own a web site that covers the exciting world of car customization. Just start a Google search using the keywords “car customization sites” and then sign up on the most popular sites that you feel will reach the best target audience for your site.

You can then strike up conversations on line about the various companies that make new car accessories for Nissan, Honda and Toyota and also leave your web site’s URL in every posting that you have generated. Don’t hit people over the head with describing your web site in “hard sell” language though. Just include a slight description of what the car customizer enthusiast might find appealing about your site without acknowledging that your are the site owner.

Along with these four free great web site promotion techniques, you should also make it a daily habit to seek out advanced promotional tool software that many web sites will happily give you for free, thus ensuring your online business success story will be a happy one.

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3 Quick Tips to Get Free Traffic to Your Website!

If you are looking for quick traffic then paid traffic is the way to go but if you are building a business then getting traffic slowly but surely is what you should strive for. A business can only go as high as the foundation is deep. Cutting corners may work for a short while but in the end doesn’t last.

The same goes for traffic; try to find different ways to get easy, free and consistent traffic to your site and in the end every trickle of traffic from many sources will amount to enough traffic to build your list and your business. We’ll be looking at 3 quick tips to get free traffic to your website.

Using YouTube to get free traffic

Needless to say that Video Marketing is one of the best free ways to get traffic to your website. If you own a cellphone, you can start recording tips to help people find a solution to their problems and upload it to YouTube and in return they will visit your website to learn more about you, view more videos and possibly subscribe to your channel.

If you are camera-shy, you can make a PowerPoint video giving away tips and tricks on how to do things that people are searching for in the search engine. When your video comes up in Google you will get tons of traffic to your site and build your business.

Those of you who are more computer friendly can use ‘movie maker’ on their computer to create movies with the goal of solving a problem for people looking for a solution. How many times have you turn to YouTube to find a quick ‘how to’ video to solve a problem that you may have?

Using Facebook group to get traffic to your site

Facebook is one of the major players in the industry and people are using it on a daily basis. You too can use FB to get traffic to your site for free. What you do is you Join Facebook and go find a group related to your niche; ‘how to lose weight after childbirth, how to ask for forgiveness for messing up, how to get free traffic to your site, etc’ you get the idea… then start posting useful and valuable tips on how to solve the problems that these people have. One word of caution however, don’t spam the group!

Using Pinterest to get free traffic

If you have not already signed up for an account then sign for a free account and create a board around your theme (niche). Pinterest is all about images therefore you will want to create images (pin) that people can click through to your website.

Get in the conversation on Pinterest: Pin good, original and relevant content consistently so your pins get re-pinned often. By following people some of them will return the favour and start following you as well and visit your site. Like, comment and re-Pin your follower’s Pins if you like them and in return they will do the same for you.

We hope that we have shown you in this article ’3 quick tips to get free traffic to your website’ an easy and quick way to get free traffic to your site. There are many, many different ways to get traffic but you have to start with a few then keep adding more and more and eventually you will have a flood of traffic to your site.

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Writing A Cover Letter For A New Construction Job

When applying to a new construction job, your cover letter is the first thing an employer will read, even before a CV, so it is one of the most important things to get right!

The role of the cover letter is to highlight your main skills and experiences that match what the company is looking for in order to emphasize that you are right for the job.

There is no strict formula but there are some important things to remember when writing a cover letter.


This sets the cover letter tone and focus and is the most important sentence of the whole thing. You need to provide a catchy start to encourage the reader to carry on. It should be brief, stating the construction job you are applying to and an explanation as to why you have applied for this role. You must address the letter to the individual if you have this information.

Main Body

This is your opportunity to match your skills, qualifications and experiences to that of the job you are applying. First, focus on the company’s needs and the actual role, explaining why you have applying to them. This shows you have done your research on the company and that you are tailoring the letter to them personally. Next, match these to your skills and abilities; show how you are right for the job and elaborate on your achievements. Try not to just regurgitate your CV as they will come onto that after.

Closing Paragraph

End on a positive note and urge the reader to contact you. Mention when you may be available for interview and say you very much look forward to hearing from them. Sign it off professionally and sign and print your name.


Once you have written the letter, make sure that it is presented properly. Put your address on the top right hand side with the company’s address to the top left. Ensure your paragraphs are justified to the left and the font is consistent throughout. Keep it to one side of A4 and no more than 4 paragraphs long. Do a spell check and ask a friend to check through it.

The last thing to remember is that you must not mass-produce your cover letters. These will stand out a mile and will be thrown in the bin. Making sure it is written specifically for the construction job and company you are going for will be massively impressive!

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Using Reclaimed Lumber in New Construction Projects

Working on a new construction project, but worried about its effect on the environment? Thinking about building, but want to make it unique and add integrity? Then reclaimed lumber is the best choice for you. Reusing lumber is the green alternative to finishing your project while helping the environment. Also, this lumber adds beauty and individuality to any construction task. But what can it be used for? Wood that has been reclaimed can be used in many areas of construction and for a variety of reasons.

Reclaimed lumber makes many fine items. This wood may be used for special furniture projects such as dining tables and chairs, end tables, bureaus, night stands, dressers and many more. Also it may be used for all kinds of cabinets, from kitchen cupboards to bathroom cabinets. Molding can give a room a finished look, but molding made from this wood gives a room character. In any spot that you want to add some architectural flair or decoration, you can use this type of lumber.

Also, it may be used for bigger projects. This type of lumber has been used many times for flooring. Siding is another construction project that may use this lumber. If you are looking to put in a set of stairs or replace an old staircase, reclaimed lumber is a good choice. If you are building your own home, reclaimed lumber is a great resource in any phase of the construction project. Often, using reclaimed lumber is more work than using new wood, but the effect is not even comparable.

It’s great that so many things can be built from reclaimed lumber, but what makes this wood better than new wood? Reclaimed wood is used for its unique appearance, green building, its history, and the wood’s characteristics. There is nothing so beautiful and rich than old wood. It can give any project a majestic or rustic feeling; wood transports us back into time, reminds of a simple lifestyle, gives us that homey atmosphere. In today’s society, its important to be careful that our comforts do not take advantage of the environment. It provides the opportunity to continue construction while thinking green. Every piece of wood has history behind it, especially wood that has been reclaimed. A floor board carried the weight of a loving family; a beam held up a barn; a plank sheltered people from wind, rain, and sun. Reclaimed lumber is often more durable, stronger, and more stable than new lumber. It has already gone through the test of time. Older wood is dryer so it is less likely to twist or warp. New lumber may not be able to provide as good as reclaimed lumber.

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Getting Fitted For New Construction Software

With such a wide variety of products available, many companies looking for new construction software have a hard time even knowing where to begin when they determine that a change is in order. One of the biggest concerns deals with what “size” of software to get. Of course, the size of the package will depend on the software’s functionality, interface, integration with other systems, and so on.

Finding the construction management software solution that is the right size for your company is not an easy task. Far too often companies choose software that is not a good fit that actually ends up hurting their performance instead of improving it. If the “fit” between company and software is too out of whack, it can become so time intensive to make the software work for the company that it ends up costing more to operate the system than the system delivers in value.

For most small construction operations, such as a local landscaper or home improvement company, a simple software package generally delivers all that is needed. The one stipulation here is that no software, big or small, will work if the company has not adopted the kind of procedures that the software package is based on.

A number of small operators don’t have official business processes and as a result have a hard time getting the software to work for them. This is because software is only so flexible. In most cases, the business themselves will have to change some of their processes to fit the common denominators that the software is designed to work with. Some software can be customized to work with a number of business procedures, but the amount of customization offered is limited, especially in packages designed for smaller businesses.

That is not to say that the same problems cannot arise in larger organizations – they can. In fact, they can be even more troublesome as it often becomes more and more difficult to change business practices in larger companies.

It is also important to keep in mind that few, if any, software packages are “plug-n-play.” This is, of course, due to the fact that no two business are exactly alike in their operational procedures. However, most software will provide a solid foundation that can be build upon through customization after the initial install.

Finally, the biggest names in construction software are likely to have done a good amount of research before designing their software system. They generally design their software to work with the most commonly used practices so that they can reach the largest audience with their product offerings. Therefore, some companies may find some functionality in their software packages that seems completely foreign.

This, however, is not necessarily bad. Instead, it can be extremely beneficial to companies as it provides a framework for improving processes and procedures that may have been costing more money than necessary in the first place.

So, the moral of the story is that getting fitted for construction software is an important step in the new software acquisition process. In much the same way that you will be forced to live an uncomfortable life if you purchase shoes that don’t fit well, purchasing software that isn’t a good fit for your company will likely impair performance.

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New Construction and Its Affect on Real Estate Values

Almost every community across the country has new construction projects currently being built and on the horizon to be built. Knowing their effect on the value of your property or future property can be extremely beneficial. New construction projects can have a small or in some cases a tremendous impact on what direction real estate values will head. The real question is why and how to do we found out accurate information to judge its true effect. If you knew that in the next couple years that homes in your area are going to decline a large amount, would this information before hand help you? What if you where thinking about selling your home? You might act as soon as possible instead of waiting, wouldn’t you? What if you really want to buy a condo in a town that you had evidence would decline rapidly the next couple years? Would that have any influence on your decision on whether to buy now or wait?

The reason new construction has an effect on values is simple. New construction adds additional inventory to the market place. Anytime more homes are added to a market place then values will be affected because buyers now have a larger pool of homes to choice from. For example if there are 100 single family homes on the market and a new development breaks ground and adds a 25 lot subdivision the inventory levels have increased by 25% to 125 properties.

Real estate is affected by the economic principle of supply=demand. When supply increases and demands remain the same values have to decline. While if supply decreases and demand is stable or increases then values have no choice but to depreciate. Therefore any new construction projects have to have at least a small impact on value. Imagine if there are 50 condos on the market in an area and a new condo complex is about to be built that consists of 50 new units. The number of condos in that market would double to 100 units. Unless demand also doubled which isn’t likely, values of current condos will decline in the near future. Therefore if you are thinking about selling, make sure you sell before the complex hits the market.

Finding out what new construction projects are in the works is easy, go to your local planning board and ask them what projects are about to be started. You can also find out what other projects have been submitted for approval and will be coming down the line in the next 6 months or upcoming years. This knowledge is priceless.

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